When Google introduced the term 'Google AdWords', it forever changed the face of Internet marketing, and Pay Per Click became the new lingo of 'rich-trying-to-be-famous' web marketers. Introduced to us as sponsored links on designated position on SERPs, Pay per Click services have come of age. Today, all prominent Search engines like Yahoo, Google, MSN etc. provide both paid (PPC) and natural listings (SEO) on their SERPs, which leave terms such as “Google AdWord campaigns”, “AdWords Google optimisation” or “AdWord optimisation” familiar in the domains of web users. As part of Pay per Click Management, search engines auction strategic positions for specific keywords and key phrases, which are contested for by several contenders of the specific industry. To be included in those listings and drive the right kind of traffic to your site, one must bid high for a position with competitive yet relevant keywords.Pay per Click advertising: This is a performance-driven system of web promotion, which does not ask one to pay for only being listed or positioned. Instead, here you pay the publisher for the actual clicks that you get on your listings from the link they published
Why do you need Pay per Click services?
1.) It lets you generate instant traffic on demand
2.) Places you in the thick of your target audience within no time
3.) You pay for performance only
4.) It's quick and effective
5.) Optimises your marketing campaigns
Benefits of Pay Per Click?
Ads visible within 15 minutes.
Highly targeted relevant traffic.
Only pay once a visitor clicks into your site.
Select keywords you wish to appear on.
Select keywords you never wish to appear on.
Extremely easy to determine ROI down to the keyword level.
Easy to find out which products / services are most profitable
Affiliate Marketing: is an Internet-based marketing practice in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's marketing efforts. Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of Internet marketing, including affiliate networks, affiliate management companies, and in-house affiliate managers, specialized third party vendors, and various types of affiliates/publishers who promote the products and services of their partners. Affiliate marketing overlaps with other Internet marketing methods to some degree, because affiliates often use regular advertising methods. Those methods include organic search engine optimization, paid search engine marketing, e-mail marketing, and in some sense display advertising. On the other hand, affiliates sometimes use less orthodox techniques, such as publishing reviews of products or services offered by a partner. Affiliate marketing—using one website to drive traffic to another—is a form of online marketing, which is frequently overlooked by advertisers. While search engines, e-mail, and website syndication capture much of the attention of online retailers, affiliate marketing carries a much lower profile. Still, affiliates continue to play a significant role in e-retailers' marketing strategies.
Search Engine Marketing: Search engines like Google, Yahoo & MSN have self created index’s with your business or company website listed in them. The search engine crawler organises each website with relevant keywords relating to your website and ranks the keywords by relevance. So when a user types the relevant keywords into the search engine it generates results relating to the keywords. If your site is indexed with this searched keyword your site will rank in the search engine results page. If multiple sites rank for these keywords the search engine takes how trustworthy your page is into account. The Process of ranking is more complex than that, No seo company knows the exact formula the search engines use to rank the websites, so guaranteed ranking number 1 should never be trusted as it cannot be successfully done for multiple websites as the formula for ranking is constantly changing as well as your rankings.
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